When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. No company can afford to wait for the downturn to ease before going green.
Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital-and give precise focus to your innovation efforts and strategic priorities.
At a recent Harvard Business Review event, sponsored by the Hitachi, Andrew Winston outlined a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth. He was joined by Aron Cramer, head of Businesses for Social Responsibility, and Shona Quinn, Chief Sustainabilty Officer for Eileen Fisher.