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Making Human Capital Analytics Work: Measuring the ROI of Human Capital Processes and Outcomes by Patricia Pulliam Phillips, Jack Phillips

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CHAPTER 2

Define the Problem or Opportunity

This chapter explores the first step in the human capital analytics model—defining the problem or opportunity. Although this step seems obvious, sometimes it is missed, improperly addressed, or not particularly precise in definition. Defining the problem takes into account the cost of the problem or value of an opportunity, at least on a conceptual basis. This brief chapter discusses this issue with examples of how to fully define the problem and frame it for a potential analytics study.

OPENING STORY

Government Security Agency (GSA) faced an annual turnover rate of employees that was perceived to be quite high in the category of communication specialist. These individuals were engaged in a variety ...

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