Book description
Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy effective innovation; how to structure an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization.
Table of contents
- Copyright
- Advance Praise for Making Innovation Work
- Receive Special Benefits by Registering this Book
- Introduction
-
1. Driving Success: How You Innovate Determines What You Innovate
- Innovation Is the Power to Redefine the Industry
- The Innovation Imperative: Driving Long-Term Growth in Top and Bottom Lines
- How to Make Innovation Work: How You Innovate Determines What You Innovate
-
The Rules of Innovation
- 1. Exert Strong Leadership on Innovation Direction and Decisions
- 2. Integrate Innovation into the Business Mentality
- 3. Match Innovation to Company Strategy
- 4. Manage the Natural Tension Between Creativity and Value Capture
- 5. Neutralize Organizational Antibodies
- 6. Cultivate an Innovation Network Beyond the Organization
- 7. Create the Right Metrics and Rewards for Innovation
- Summary: The Innovation Company
- 2. Mapping Innovation: What Is Innovation and How Do You Leverage It?
-
3. Choosing Your Destiny: How to Design a Winning Innovation Strategy
- Choosing the Right Strategy
- Play-to-Win or Play-Not-to-Lose Strategies
- Too Much of a Good Thing
- Clearly Defined Innovation Strategy Drives Change
- Do You Select an Innovation Strategy?
- Risk Management and Innovation Strategy
- Innovation Strategy: The Case of the Pharmaceutical Industry
- Strategy and the Innovation Rules
- 4. Organizing for Innovation: How to Structure a Company for Innovation
- 5. Management Systems: Designing the Process of Innovation
- 6. Illuminating the Pathway: How to Measure Innovation
-
7. Rewarding Innovation: How to Design Incentives to Support Innovation
- The Importance of Incentives and Rewards
- Motivation
- A Framework for Incentive Systems' Design
- Setting Goals for Measuring Performance
- Performance Evaluation and Incentive Contracts
- Incentive Contracts
- Key Considerations in Designing Incentives Systems for Innovation
- Incentives and Rewards, and the Innovation Rules
- 8. Learning Innovation: How Do Organizations Become Better at Innovating?
- 9. Cultivating Innovation: How to Design a Winning Culture
- 10. Conclusion: Applying the Innovation Rules to Your Organization
- Endnotes
- Bibliography
Product information
- Title: Making Innovation Work: How to Manage It, Measure It, and Profit from It
- Author(s):
- Release date: July 2005
- Publisher(s): Pearson
- ISBN: 9780131497863
You might also like
book
Making Innovation Work: How to Manage It, Measure It, and Profit from It, Updated Edition
Profitable innovation doesn’t just happen. It must be managed, measured, and properly executed, and few companies …
book
Business Models for Strategic Innovation
This book extends our understanding of how different cross- functional business and management disciplines, such as …
book
The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy
Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and …
article
Effective Innovation Begins With Strategic Direction
To get more from your innovation efforts, you must first know what type of change you …