Strategy, IT and the strange case ofmissing business value
‘I worked under one CEO who only had two measures for IT: “Why am I getting all these complaints?” and “Why is it costing so much?”’, CIO in a manufacturing conglomerate.
‘Profit? Are you kidding? We're in Amazon.com mode’, founder of Reel.com, a former video rental and sales site.
‘I don't want to do much more user testing; it wastes valuable implementation time’, project manager to a business CEO worried about the reliability and usability of the system being developed.
‘Well, in truth we applied IT to a bureaucratic mess, and all we got was disaster faster’, manager, commenting ...