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Making It Right: Product Management For A Startup World by Rian van der Merwe, Smashing Magazine

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Case StudyThe User Experience Of kalahari.com

When I arrived at kalahari.com in December 2010 the site hadn’t seen any significant UI improvements during the more than ten years of its existence. My job description was pretty straightforward: do something about that.

I’d like to talk about the work our team did in the first twelve months to improve the user experience of kalahari.com1. When I look at the site now I still see so much wrong with it — there were way too many things that we needed to fix. So this isn’t an attempt to hold up our work as some kind of standard. I’m doing this in the interest of sharing our methods and the lessons learned from the trenches of real-life product management.

If you stepped through the site back in 2010 then ...

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