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Making It Right: Product Management For A Startup World by Rian van der Merwe, Smashing Magazine

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Chapter 4Product Roadmaps

The Importance Of Product Roadmaps

We’ve covered a lot of ground on product planning and prioritization. We’ve generated some good ideas along the way. So, now what? Should you create a product roadmap? Those have fallen out of fashion over the last few years, particularly in more agile-minded organizations like Basecamp, with Jason Fried proclaiming1:

Instead of the roadmap, just look out a few weeks at a time. Work on the next most important thing. What’s the point of a long list when you can’t work on everything at once anyway? Finish what’s important now and then figure out what’s important next. One step at a time.

It’s hard to disagree with a person (and a company) you have great admiration for, as I do for Jason and ...

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