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Making It Right: Product Management For A Startup World by Rian van der Merwe, Smashing Magazine

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Chapter 5Defining A Product

In the first half of this book we spent a lot of time discussing why product management is important, what product managers are like, and how to make sure you spend time building the right products for the right people. That was time well spent, because as we’ve talked about at length, it’s way more expensive to build the wrong product than it is to find out early in the design and development process that you’re not quite hitting the mark. Now that we’ve discussed how ongoing product planning works, and how to create a strategic product plan, it’s time to focus on the process of execution.

In this section we’ll discuss the various activities that go into getting a product live, and how to work with different teams to ...

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