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Making It Right: Product Management For A Startup World by Rian van der Merwe, Smashing Magazine

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Chapter 6User-Centered Design And Workflows

Usability testing has always been a cornerstone of my product work. My road to product manager started in the user experience research team at eBay, so I look at most product work through a user-centered design lens. As I moved into an agency role later in my career, things got a bit tricky. It turns out that usability testing is a difficult thing to sell to clients. The same concerns always come up: it will take too long, ten tests aren’t enough, and the rest. But I learned to keep pushing, and stood firm on not taking on a project if it didn’t include usability testing. I soon realized something very important. Clients fight against usability testing only until they observe their first one. Then the ...

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