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Making It Right: Product Management For A Startup World by Rian van der Merwe, Smashing Magazine

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Chapter 7Specifications

It’s time to discuss the part of product management that strikes fear into the heart of anyone who has worked in a large organization: the spec document. It doesn’t matter what you call it — PRD, BRD, BRS — those acronyms all mean the same thing to product managers, designers, and developers alike: piles and piles of unnecessary paper. But fear not, we’re going to break through the bad experiences and talk about a way to do documentation that actually helps us make better products, not make us tear our hair out.

In this chapter I’ll discuss three kinds of specifications:

Functional specifications (how the product should work).

Technical specifications (how the product should be implemented).

Marketing specifications (how ...

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