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Making It Right: Product Management For A Startup World by Rian van der Merwe, Smashing Magazine

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Chapter 8Build And Release

When it’s time to start development, most of the building blocks for a successful development cycle should already be in place. You’ll have clearly defined problem definitions and goals, and you’ll have living functional, technical, and marketing specifications that clearly define what the product is about while still providing room for change and improvisation. You’ll have a roadmap that doesn’t specify timelines and release dates, but clearly shows the priority of what issues are being worked on in any given cycle. So getting the thing shipped will be easy, right?

Well, not so fast. We all know how crazy things can get during development, and how quickly the finger-pointing starts when something goes wrong. The truth ...

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