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Making It Right: Product Management For A Startup World by Rian van der Merwe, Smashing Magazine

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Chapter 9Assess And Iterate

Earlier in the book we discussed the importance of defining success metrics before any changes are made to a product — and making sure there are benchmarks against which you can measure that success. I also talked about the three ‘A’s, which can be quite useful to help identify the most appropriate metrics: acquisition, activation, and activity.

Once the project is live it’s time for the reckoning. This is what it all leads up to for a product manager: finding out if all the hard work paid off, or if you’ll have to make some changes to get where you need to be. This feedback loop is important because it not only determines success, it also helps you figure out what areas to focus on next.

When I was in primary school ...

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