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Making It Right: Product Management For A Startup World by Rian van der Merwe, Smashing Magazine

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Chapter 11Getting Started

The last chapter of a book like this usually contains a summary. But that doesn’t feel right for a topic that’s all about doing. So instead, I want to address a different topic for this chapter, a question I hear all the time: where do I start? The theory is nice, the framework is nice, but how do you actually jump in, and start being a product manager? As it turns out, this makes for a good summary of the book anyway, so it’s a win-win situation.

Arriving at a company as a new (or sometimes, the first) product manager can be daunting. Product management is usually introduced in an organization once there is such a high level of internal enthusiasm and chaos that the leaders aren’t sure how to handle it any more. And then ...

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