O'Reilly logo

Making It Right: Product Management For A Startup World by Rian van der Merwe, Smashing Magazine

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Introduction

On February 9, 2010 Google’s vice president of product management, Bradley Horowitz, got on stage at a press conference to introduce a product called Google Buzz. Hailed as “a new way to start conversations about the things you find interesting1”, Buzz was a social network that lived inside Gmail2 and promised features like a “rich, fast sharing experience”, and a relevancy filter to highlight only the most important items.

Unfortunately Google didn’t have much time to bask in the glory of the new social network’s release. Almost immediately, a feature intended to save users time turned into a nightmare for the company. Once a user opted in to Google Buzz, they immediately auto-followed everyone they emailed or chatted with frequently. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required