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Making It Right: Product Management For A Startup World by Rian van der Merwe, Smashing Magazine

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Chapter 1Roles And Responsibilities Of The Product Manager

What is a product manager, and what do they do every day? Good question.

The first confusion we have to clear up is what we mean by the word product. In the context of software development, the product is the website, application, or online service that users interact with. Depending on the size of the company and its products, a product manager can be responsible for an entire system (like a mobile app), or only part of a system (like the checkout flow on an e-commerce site, across all devices).

This is confusing because in most contexts a product is a thing you sell to people. Particularly in the context of e-commerce, product management often gets confused with category management: the ...

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