O'Reilly logo

Making It Right: Product Management For A Startup World by Rian van der Merwe, Smashing Magazine

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 3Product Discovery

Brasília is a remarkable, bizarre city. The vision of architect Oscar Niemeyer1, it was built in just four years, from 1956 to 1960. More than fifty years later, its beauty and elegance are renowned. But Brazil’s capital city is known for something else as well: how difficult it is to live there. A “shiny citadel” from far away, as the Guardian once reported2, up close Brasília has “degraded into a violent, crime-ridden sprawl of cacophonous traffic jams. The real Brazil has spilled into its utopian vision.”

This problem echoes across today’s web landscape as well, where the needs of ordinary users spill constantly into companies’ utopian visions. All around us we see beautiful, empty monuments erected not for their users, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required