MAKING MEANING: How Successful Businesses Deliver Meaningful Customer Experiences
Steve Diller, Nathan Shedroff, and Darrel Rhea
New Riders1249 Eighth StreetBerkeley, CA 94710510/524–2178800/283–9444510/524–2221 (fax)
Find us on the World Wide Web at: www.newriders.com
To report errors, please send a note to email@example.com
New Riders is an imprint of Peachpit, a division of Pearson Education
Copyright © 2006 by Nathan Shedroff, and Cheskin
Notice of RightsAll rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. For information on getting permission for reprints and excerpts, contact ...