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Making Money with Rental Properties by Lisa Iannucci, Kimberly Smith

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CHAPTER9

Finding the Right Renters

In This Chapter

  • What’s your brand?
  • Marketing your rental
  • Writing about and photographing your rental
  • Making the most of social media
  • Showing your property
  • Turning inquiries into rentals

In the past, finding a good tenant meant running an advertisement in the local paper, answering the phone, and faxing out rental applications. By the end of the week, you may have shown the property a few times and, by Monday, you were reviewing rental applications to choose the most qualified renter.

Life isn’t so simple anymore. Thanks to the internet, you have so many more places to market and advertise your property. Today ...

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