Chapter 1. Strategy Execution Is the Key

Introduction

In 2013, eight years after the publication of Making Strategy Work, the strategic implementation problems organizations face are remarkably similar to those reported by managers in 2005. The obstacles to effective strategy execution are still real and formidable. While strategic planning or strategy making is difficult and challenging, as always, it’s still obvious that managers feel more than ever that the successful implementation of strategy is more problematic than the formulation of a chosen strategy and even more important for organizational performance. It is still clear and notable that making strategy work is more difficult and challenging than making or creating strategy.

If, indeed, ...

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