Skip to Main Content
Making Sustainability Stick: The Blueprint for Successful Implementation, Premium Edition
book

Making Sustainability Stick: The Blueprint for Successful Implementation, Premium Edition

by Kevin Wilhelm
October 2013
Intermediate to advanced content levelIntermediate to advanced
452 pages
11h 1m
English
Pearson
Content preview from Making Sustainability Stick: The Blueprint for Successful Implementation, Premium Edition

5. Goals/Vision and Your Sustainability North Star

Most of us have been part of a company that has made a commitment to a new initiative or program only to see it be put on the back burner when times get tough or busy. To avoid this, sustainability needs to have an aspirational or “North Star” goal so that everyone understands where the company is trying to go, and so the idea is anchored in both good and bad times. Sustainability needs to be integrated into the goals of the company, tied to key performance indicators (KPIs) and business metrics, and the responsibility and accountability for meeting the sustainability goals need to be at all levels—corporate, departmental, and individual.

As Daniel Pink states in Drive,

“Sustainability is something ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Making Sustainability Stick: The Blueprint for Successful Implementation

Making Sustainability Stick: The Blueprint for Successful Implementation

Kevin Wilhelm
The Sustainability Scorecard

The Sustainability Scorecard

Urvashi Bhatnagar, Paul Anastas, Marc Tarpenning
Sustainable Futures in the Built Environment to 2050

Sustainable Futures in the Built Environment to 2050

Tim Dixon, John Connaughton, Stuart Green

Publisher Resources

ISBN: 9780133552867