Making Your Mark in Second Life: Business, Land, and Money

Table of Contents

1. Making Your Mark in Second Life: Business, Land, and Money
   1. The Entrepreneur at the Beginning of the Metaverse
   2. Second Life Business 101
   3. Land: The Basics
      1. Technical Understanding of Land
      2. Understanding Virtual Real Estate in Second Life
      3. The Mainland Real Estate Market
      4. Zoning: Mainland
      5. Zoning: Islands
      6. Buying Land: The Mainland
         1. Buying Mainland: Things to Look Out for
      7. Purchasing Estate Land
      8. Renting
      9. Buy or Rent?
   4. Land Management
      1. Dealing with Unruly Avatars on Your Land
      2. Editing Your Land
      3. Selling Land or Transferring Land
         1. Subdividing Land
      4. Building a House or Store
         1. Knowing Your Site
   5. Protecting What You Create
      1. Copy Protection Within Second Life
      2. Changing Permissions
      3. Texture Permissions: A Special Case
      4. On Prims
         1. The Digital Millennium Copyright Act (DMCA)
      5. The CopyBot Scandal
      6. Business Models and Protecting What You Make
   6. Researching Your Business Strategy Within Second Life
      1. Businesses Within Second Life: Real-World Examples
         1. Business example 1: Escape!
         2. Business example 2: The wedding planner
         3. Business Example 3: The banker
         4. Business example 4: Banana Stein and Yxes Delacroix
         5. Business example 5: The land baroness
   7. Buying and Selling Land for Profit in Second Life
      1. Tools of the Trade: Marketing Your Products and Services
      2. Bringing Your Real Business to Second Life and Helping Others to Do So
   8. About the Author