About the author

Chris Outram has been a strategy consultant for more than 30 years. In that time he has consulted to a multitude of corporations around the world in many industry sectors. In 1987 he co-founded OC&C Strategy Consultants, which has grown to be a major challenger to the more established, usually US-founded firms and now boasts more than 450 consultants, operating out of nine countries around the globe. OC&C conducts strategy assignments designed to enhance their client’s commercial success in a value creating and sustainable way. Prior to his career in Strategy Consulting, Chris honed his managerial skills with firms such as The Mobil Oil Co and Air Products. Chris graduated from Birmingham University with a Double First in Mechanical ...

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