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Making Your Strategy Work by Chris Outram

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‘Highly readable while being challenging and pragmatic. Applying the advice in this excellent book will improve your strategic effectiveness.’

Paul Walsh, CEO, Diageo – the world’s leading premium drinks company

‘In a fast moving, globalizing world, Chris shows us practical ways to develop robust strategies and, more particularly, to implement them.’

Nadir Godrej, Managing Director, Godrej Industries – one of India’s most diversified conglomerates

‘In Making Strategy Work, Chris Outram distils decades of experience, advice and perspective on how to execute a good strategy into an easy-to-read handbook that will benefit any executive looking to take their business to the next level. The book takes effective, complex theories and breaks down ...

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