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Making Your Strategy Work by Chris Outram

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PEARSON EDUCATION LIMITED EDINBURGH GATE HARLOW CM20 2JE UNITED KINGDOM TEL: +44 (0)1279 623623 WEB: WWW.PEARSON.COM/UK

First edition published 2013 (print and electronic) © OC&C Strategy Consultants Limited (print and electronic)

The right of Chris Outram to be identified as author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. Pearson Education is not responsible for the content of third-party internet sites.

ISBN: 978-1-292-00259-0 (print)            978-1-292-00285-9 (PDF)            978-1-292-00284-2 (ePub)            978-1-292-00778-6 (eText)

British Library Cataloguing-in-Publication Data A catalogue record for the print edition is available from the British Library

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