3 Meeting with people from other cultures

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With business becoming ‘global’ and increasing numbers of international mergers and acquisitions taking place, it probably won’t be long before you find yourself holding meetings with people from other cultures. Going abroad to seek new customers or business partners is the obvious example, but receiving potential clients or suppliers from overseas or even doing business with other parts of your own company— if it’s multinational—will involve you in cross-cultural negotiations.

Remember that it’s not up to the other person to adapt to you; not attempting to understand and take account of the other party’s ...

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