Book description
In Manage the Media (Don't Let the Media Manage You), veteran business reporter William J. Holstein explains how you can enhance your company's communications skills, strengthen ties to the press, and manage media relationships effectively over the long-term. The incisive insights and practical suggestions in this book will help you take charge of any crisis situation. You can learn to repair your company's public image, and maintain goodwill with the community. Holstein offers you seasoned advice, including how to:
- Make sure that your message is always heard
- Work with coalitions of labor, environmental, religious, and shareholder groups more effectively
- Put press relations first
- Establish and maintain positive relationships with the media
- Manage the explosion of social media
Manage the Media (Don't Let the Media Manage You) is the resource you need now. Your reputation--and your company's--are depending on it.
From our new Memo to the CEO series--solutions-focused advice from today's leading practitioners.
Table of contents
- Publisher’s Note: Memo to the CEO
- Title Page
- Copyright Page
- Table of Contents
- How Not to Manage Relations with the Media
- What Went Wrong
- Incorporate Communications into Corporate Strategy
- Go on the Offensive and Shape the Message
- Prevent the Emergence of Broad Coalitions
- Embrace the New Media
- Conclusion: - Creating Organizations That Communicate
- Notes
- About the Author
Product information
- Title: Manage the Media: Don't Let the Media Manage You
- Author(s):
- Release date: April 2008
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422121481
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