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Management and the Arts, 4th Edition by William Byrnes

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CHAPTER 12

Fundraising

“Successful fundraising is the right person asking the right prospect for the right amount for the right project at the right time in the right way.”

Stanley Weinstein, The Complete Guide to FundraisingManagement, 2nd edition

KEY WORDS

Social exchange model for giving

Funding table

Fundraising audit

Case for support

Fundraising data management

Direct and indirect costs

Comprehensive campaign

Annual campaign

Capital campaign

Restricted and unrestricted gifts

Deferred gift

Bequest

Direct mail promotion

Reciprocity

Strategic fit

Foundations — Private and Corporate

In Chapter 11 we saw how critical it is that arts organizations effectively create marketing and communication systems to build relationships with potential audiences. ...

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