CHAPTER 12
Fundraising
“Successful fundraising is the right person asking the right prospect for the right amount for the right project at the right time in the right way.”
Stanley Weinstein, The Complete Guide to FundraisingManagement, 2nd edition
KEY WORDS
Social exchange model for giving
Funding table
Fundraising audit
Case for support
Fundraising data management
Direct and indirect costs
Comprehensive campaign
Annual campaign
Capital campaign
Restricted and unrestricted gifts
Deferred gift
Bequest
Direct mail promotion
Reciprocity
Strategic fit
Foundations — Private and Corporate
In Chapter 11 we saw how critical it is that arts organizations effectively create marketing and communication systems to build relationships with potential audiences. ...
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