Skip to Main Content
Management Communication, 7th Edition
book

Management Communication, 7th Edition

by James S. O'Rourke
March 2023
Intermediate to advanced content levelIntermediate to advanced
528 pages
22h 46m
English
Routledge
Content preview from Management Communication, 7th Edition

Case 10.1: The Washington Football TeamWhen Public Perception Challenges a Brand

DOI: 10.4324/9781003331490-38

We have communicated to the team in Washington our request that they change the team name.

FedEx Corporate Communication

On July 2, 2020, the Memphis-based cargo and shipping company Federal Express Corporation, known publicly as FedEx, released the statement above to NFL.com.1 It was a reference to a private letter the company had sent to Washington Football, Inc. asking that the National Football League franchise change its name from the Redskins to something less racially charged.2 This formal request came after weeks of discussion between the football team’s ownership and FedEx, which threatened to remove its signage from the ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Seventh Edition and The Standard for Project Management (ENGLISH)

A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Seventh Edition and The Standard for Project Management (ENGLISH)

Project Management Institute
HBR Guide to Critical Thinking

HBR Guide to Critical Thinking

Harvard Business Review

Publisher Resources

ISBN: 9781000845976