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Management Communication, 7th Edition
book

Management Communication, 7th Edition

by James S. O'Rourke
March 2023
Intermediate to advanced content levelIntermediate to advanced
528 pages
22h 46m
English
Routledge
Content preview from Management Communication, 7th Edition

Case 11.1: Goodyear Rubber and Tire CompanyCorporate Policies on Politics and Free Speech

DOI: 10.4324/9781003331490-42

A Presidential Attack

On the morning of August 19, 2020, President Donald Trump turned to Twitter, his favorite social media platform, to take aim at a new adversary: Goodyear Tire and Rubber Company. In a tweet to his 85 million followers, Trump voiced his displeasure with the company’s alleged policy of a “BAN ON MAGA HATS.”1

A minute after Trump published the tweet (Figure 11.2), Goodyear’s stock price fell 6 percent.2 The tweet amassed more than 300,000 likes and sparked outrage across the country, for different reasons, on both sides of the political aisle. Some Twitter users rushed to echo the President’s sentiment ...

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Publisher Resources

ISBN: 9781000845976