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Management Communication, 7th Edition
book

Management Communication, 7th Edition

by James S. O'Rourke
March 2023
Intermediate to advanced content levelIntermediate to advanced
528 pages
22h 46m
English
Routledge
Content preview from Management Communication, 7th Edition

Case 1.1: AirbnbScaling Safety with Rapid Growth

DOI: 10.4324/9781003331490-2

The Lopez Incident

When 19-year-old Jacob Lopez traveled overseas to Madrid in July 2015, he anticipated an enjoyable trip and planned to stay at an Airbnb property. His decision to book an Airbnb in Madrid stemmed mainly from his great experience at an Airbnb property in Brazil just a year prior.1,2

Lopez arrived in Madrid on July 4 and met his host, who turned out to be transsexual, at the subway near the property. The host walked with Lopez to the apartment and, upon arrival, locked the main door to the unit. Then, according to Lopez, the woman ordered him to perform a series of sexual acts. Lopez initially refused to obey. He was scared for his life after the ...

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Publisher Resources

ISBN: 9781000845976