Case 2.3: Amazon.com, Inc.GOing Shopping with AI
Introduction
On a wintry morning in Seattle, more than a hundred people have gathered outside a grocery store. January 22, 2018, is a milestone. Although the store is more than a year old, at last it is open to the public. Inside, the unusual layout immediately distinguishes it from the standard supermarket. Where are the checkout lines? Where are the cashiers?
Amazon Go, the first cashierless convenience store, is open for business. Before shopping, customers download the Amazon Go app and connect it to their Amazon account. They enter the store, take the products they want from shelves, and leave, bypassing the normal checkout process.1 The store offers a wide ...
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