Management Communication, 7th Edition

Case 6.3: The United States Olympic CommitteePersuading Business to Participate in the Olympic Movement

DOI: 10.4324/9781003331490-22

We don’t receive government funds … so corporate funds and private donations provide the bulk of our support. And, in asking for corporate sponsorship, we walk a very fine line between encouraging enthusiasm for and participation in the Olympic spirit on the one hand, and crass over-commercialization on the other.

Lynne Cribari

Lynne Cribari is the Manager of Corporate Participation for the United States Olympic Committee and works in the USOC’s Headquarters in Colorado Springs, Colorado. She received a political science degree from The Colorado College in 1986 and, following a brief career in media relations ...