Case 7.2: Facebook, Inc.Curating Moods in a Newsfeed Experiment
The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind.1
William James, American psychologist and philosopher (1842–1910)
Facebook Conducts a Social Experiment
Every day people share emotions with one another through human interaction. For example, in ordinary interpersonal exchanges, people indicate through vocal tone, facial expression, and eye contact just how they’re feeling, conveying emotions ranging from joy to sorrow to anger. Numerous studies in social psychology have shown that affective states can easily be transferred to others via emotional contagion,2 and people can unconsciously ...
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