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Management Communication, 7th Edition
book

Management Communication, 7th Edition

by James S. O'Rourke
March 2023
Intermediate to advanced content levelIntermediate to advanced
528 pages
22h 46m
English
Routledge
Content preview from Management Communication, 7th Edition

Case 7.2: Facebook, Inc.Curating Moods in a Newsfeed Experiment

DOI: 10.4324/9781003331490-25

The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind.1

William James, American psychologist and philosopher (1842–1910)

Facebook Conducts a Social Experiment

Every day people share emotions with one another through human interaction. For example, in ordinary interpersonal exchanges, people indicate through vocal tone, facial expression, and eye contact just how they’re feeling, conveying emotions ranging from joy to sorrow to anger. Numerous studies in social psychology have shown that affective states can easily be transferred to others via emotional contagion,2 and people can unconsciously ...

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Publisher Resources

ISBN: 9781000845976