Chapter 6
Managing strategy
What topics are covered in this chapter?
- Putting corporate strategy into action
- Moving innovation centre stage
- Allowing both success and failure
- Learning from the past
- Keeping success in check
Most managers are handed a strategy and instructed to implement it. In some companies they may be invited to contribute to the strategic plan, but their ideas will then be bundled up into a scheme dreamed up in the corporate suite, by youthful ‘strategic planners’ who imagine a company’s future with little regard for how it might come to pass.
Senior executives often enjoy strategic planning, because it lifts them out of the grind of the present and offers them a chance to dream of a rosier future. Investors like to see a ...
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