CHAPTER 18

Multivariate Analysis of Data—Interdependence Analysis

LEARNING OBJECTIVES

Upon completion of this chapter, you will be able to:

  • Know about parsimony as central idea of factor analysis
  • Study factor analysis as a correlational analysis
  • Learn about principle component analysis
  • Understand the meaning of factor rotation
  • Learn to Interpret factors
  • Determine the number of factors to be extracted
  • Know about multidimensional scaling (MDS) as a measurement technique
  • Learn the basics of MDS
  • Learn testing of dimensions determined through MDS
  • Compare MDS and ...

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