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Management Research Methodology: Integration of Principles, Methods and Techniques
book

Management Research Methodology: Integration of Principles, Methods and Techniques

by K. N. Krishnaswamy, Appa Iyer Sivakumar, M. Mathirajan
July 2006
Beginner content levelBeginner
599 pages
23h 12m
English
Pearson India
Content preview from Management Research Methodology: Integration of Principles, Methods and Techniques

Preface

This book is designed as an introductory textbook on management research methods. Research is a creative process and the topic of research methodology is complex and varied. The writing of a book like this is beset with over-structuring and simplification. The basic premise for writing this book is that research methods can be taught and learnt. The emphasis is on developing a research outlook and a frame of mind for carrying out research. Competence in mathematical and statistical techniques of analysis is not necessary for understanding this book; however, some competence is required for carrying out research in management.

To present the overall research process as a unitary whole, and then explain it by breaking it into small pieces, ...

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Management Research Methodology: Integration of Principles, Methods and Techniques

Management Research Methodology: Integration of Principles, Methods and Techniques

M. Mathirajan, Appa Iyer Sivakumar, K. N. Krishnaswamy

Publisher Resources

ISBN: 9788131774885