Management Research Methodology: Integration of Principles, Methods and Techniques

Preface

This book is designed as an introductory textbook on management research methods. Research is a creative process and the topic of research methodology is complex and varied. The writing of a book like this is beset with over-structuring and simplification. The basic premise for writing this book is that research methods can be taught and learnt. The emphasis is on developing a research outlook and a frame of mind for carrying out research. Competence in mathematical and statistical techniques of analysis is not necessary for understanding this book; however, some competence is required for carrying out research in management.

To present the overall research process as a unitary whole, and then explain it by breaking it into small pieces, ...