Management Research Methodology: Integration of Principles, Methods and Techniques

CHAPTER 13

Data Preparation and Preliminary Data Analysis

• Introduction
• Data Preparation
• Exploratory Data Analysis
• Statistical Estimation
• Content Analysis

Data Mining

LEARNING OBJECTIVES

Upon completion of this chapter, you will be able to:

• Understand the need to convert raw data into researchable data
• Learn about the various steps in data preparation
• Learn the need for coding categorisation and transcribing for computer processing
• Understand the ways of converting data into new variables
• Learn how to describe data and display it in suitable forms for efficient communication
• Familiarise yourself with tabulation, cross tabulation, and ...