Management Reset: Organizing for Sustainable Effectiveness

Preface: From Change to Sustainable Effectiveness

When we published Built to Change in mid-2006, the economy was still growing. Shortly thereafter, the signs of a deep financial crisis appeared, and soon there was a global recession. Not surprisingly, many corporations had difficulty adjusting to the dramatic changes the recession created. To our relief, organizations that had many of the agility features we described in Built to Change fared better than most other firms. Because they had routines for looking into the future, cultures and reputations that supported change, flexible human resource practices, and effective change capabilities, change was easier for them. Adapting to the economic crisis was just another change, not something that ...