5 Capital Cooling
A green approach to quality
5.1 Introduction
Capital Cooling Ltd is a refrigeration and air conditioning engineering small to medium sized enterprise (SME) that has grown economically but also in terms of its reputation for its sustainability/CSR innovations (James 2015). The firm’s product offerings feature an expanded range of sustainably designed refrigeration and air conditioning equipment – without compromising on quality (James 2015). The company steadfastly holds true to the four guiding tenets of its organisational ethos:
- To develop and provide refrigeration products and services which have no negative impact on our planet
- To operate in a sustainable manner at all times by reducing waste and energy usage
- To support ...
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