Book description
This book takes a neuroscientific approach to explaining elements of effective managerial and leadership communication in a concise way. These include communicating with various audiences and in a variety of situations managers and leaders face regularly. The book includes an easy-to-use guide to help the reader apply this understanding of neuroscience to principles of rhetoric toward developing effective messages. Several specific examples, including detailed explanations of them, illustrate applications. Drawn from real situations, activities and cases, also, encourage practice and facilitate immediate application to situations the reader may be experiencing. Encouraging principles of lean processes, especially lean communication, the book will benefit any in a position of leadership no matter the size of the team or organization, or the professional setting—business, health care, technology, manufacturing and others. It will also benefit those training for such positions—graduate business and management students and those in leadership development programs.Table of contents
- Cover
- Half-title Page
- Title Page
- Copyright
- Abstract
- Contents
- Acknowledgments
- Chapter 1 Introduction
- Chapter 2 Basic Principles of Managerial Writing: Links to Neuroscience
- Chapter 3 Correspondence and Proposals
- Chapter 4 Elements of Formal Reports
- Chapter 5 Correspondence: Communicating to Leadership Externally
- Chapter 6 Correspondence: Communicating Information to New Employees
- Chapter 7 Communicating Change to Your Team
- Chapter 8 Instructional Messages: Training Manuals and Instructions
- Chapter 9 Oral Presentations and In-Person Meetings
- Chapter 10 Wrapping It Up with Principles and Caveats
- Glossary
- Notes
- References
- Index
- Other Titles in Our Corporate Communication Collection
- Backcover
Product information
- Title: Managerial Communication and the Brain
- Author(s):
- Release date: August 2017
- Publisher(s): Business Expert Press
- ISBN: 9781631579370
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