Manager's Guide to Social Media

Book description


Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business.

Manager’s Guide to Social Media is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to:

  • Manage your company’s online reputation
  • Set internal policies on the proper use of social media
  • Build "rivers" of information to outsmart the competition
  • Implement social tools internally to support virtual teams
  • Forecast the next trends in social media

Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

  • Key Terms: Clear definitions of concepts and jargon
  • Smart Managing: Tactics and strategies for managing social media in the workplace
  • Tricks of the Trade: Insider tips for getting the most out of social media
  • Mistake Proofing: Common pitfalls and how to avoid them
  • Caution: Warning signs to keep an eye out for
  • For Example: Stories and insights from the front lines of social media management
  • Tools: Specific procedures, tactics, and hands-on techniques

Table of contents

  1. Cover Page
  2. Manager’s Guide to Social Media
  3. Copyright Page
  4. Contents
  5. Introduction
  6. 1. Social Technologies: An Introduction
    1. A Bit of History
    2. The Vocabulary
    3. How Did We Get Here?
    4. Why It’s Critical to Actively Manage Social Tech Usage at Work
    5. Manager’s Checklist for Chapter 1
  7. 2. Social Technology and the Organization
    1. Setting a Historical Perspective
    2. Leveraging or Blocking Social Tech Tools?
    3. Generations, the Organization, and Social Tech
    4. Manager’s Checklist for Chapter 2
  8. 3. Setting the Tone: Social Tech from a Leadership Perspective
    1. Using Social Tools with Your Employees
    2. The Dangers of Managing Employees Through Social Tools
    3. The Importance of Setting Individual Goals for Your People
    4. Onboarding and Helping Employees
    5. Setting Internal Policies and Guidelines
    6. Manager’s Checklist for Chapter 3
  9. 4. Managing the Use of Social Tools
    1. What Are the Boundaries of Privacy?
    2. Social Tech and Personality Types
    3. Appropriate Use of Social Tools
    4. Best Practices for Managing the Posting of Online Information
    5. Building Acceptable and Effective Online Profiles
    6. Social Tech and Security Issues
    7. Manager’s Checklist for Chapter 4
  10. 5. Selecting the Best Social Tech Tools
    1. Easy Construction
    2. The Role of the Manager and Social Tools
    3. Dealing with Employees Who Prefer to Use Their Personal Applications
    4. Training Your Team Members
    5. The Responsibility for Researching New Social Tools
    6. Manager’s Checklist for Chapter 5
  11. 6. Managing Your Online Reputation
    1. The Three States of a Reputation
    2. The Three-Step Process for Managing an Online Reputation
    3. The Tension Between Online Reputation and Privacy
    4. Manager’s Checklist for Chapter 6
  12. 7. Building Rivers of Information
    1. Rivers of the Past
    2. Why Rivers of Information Are Critical
    3. How to Build a Powerful River of Information
    4. Helping Your Employees Build Their Rivers
    5. Manager’s Checklist for Chapter 7
  13. 8. Managing the Organizational Voice
    1. Who Listens to These Voices?
    2. Managing Employee Participation
    3. What Has History Taught Us So Far?
    4. Manager’s Checklist for Chapter 8
  14. 9. Social Tools and Virtual Teams
    1. Why Virtual Teams Make Sense
    2. Handling the Challenges of Managing a Virtual Team
    3. What the Future Holds
    4. Manager’s Checklist for Chapter 9
  15. 10. Managing Social Tech by the Numbers
    1. What Gets Measured Gets Done
    2. Analyzing Results Will Show What Must Be Improved
    3. Ideas for Areas to Measure
    4. Measurement Tools
    5. Setting Stretch Goals
    6. Manager’s Checklist for Chapter 10
  16. 11. Integrating Social Tech with Velocity
    1. Why Being Early Is a Positive
    2. Pilot Projects as a Velocity Tool
    3. Building a Culture of Velocity
    4. Manager’s Checklist for Chapter 11
  17. 12. The Future of Managing Social Tech
    1. Making Good Decisions Today
    2. How Embracing Social Tech Can Lift Your Career
    3. What Are the Next Big Things in Social Tech?
    4. Manager’s Checklist for Chapter 12
  18. Index

Product information

  • Title: Manager's Guide to Social Media
  • Author(s): Scott Klososky
  • Release date: December 2010
  • Publisher(s): McGraw-Hill
  • ISBN: 9780071761536