Chapter 5Selecting the Best Social Tech Tools
One aspect of managing social tech that’s more difficult than dealing with other business tools is the explosion of possibilities in the applications that you can put to use. There simply is no comparison with any time in history when it comes to the speed at which new social tools are coming into being, penetrating the workforce, and in some cases, disappearing. A number of interesting dynamics are driving this and we should take a look at what’s behind this veritable bounty.
The first dynamic driving the current torrent of new applications is the ease with which developers can write software and release it to the public. In many cases, the capabilities offered to us aren’t complicated, ...