Chapter 10Managing Social Tech by the Numbers
As a manager, you’ve surely noticed that it helps to have a framework to guide people to a destination and measurements that help them understand their progress. Goals set a concise end state or level of achievement that you want your team to acquire. Measurements and analytics help them understand the dynamics that influence their odds of success or point to the reasons for missing the target. It’s not difficult in most cases to identify the drivers of success and provide measurements for them so everyone can see the formula for reaching the goal. Yet too many managers and people in general avoid measuring progress, either out of fear of what they might see or a lack of understanding of the value. ...
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