Preface

I have long written articles for “those who are crisis managers, whether they want to be or not,” which became the slogan of my Crisis Manager newsletter. If you’ve purchased this book, you probably fit that description.

Few managers are trained to deal with the wide variety of crises that can threaten lives, reputation, and an organization’s bottom line. While lawyers can do their best to protect you in and out of court, the fact is that your business can go down the tubes long before the legal wrangling is over if you don’t have at least basic crisis management skills.

That’s what you’ll find in Manager’s Guide to Crisis Management—the basic skills and knowledge you need to deal with the crises that inevitably emerge in any business ...

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