Dealing with Crises
Don’t Wait Until They Hit
Key Topics Covered in This Chapter
•Avoiding crises through planning
•Preparing to manage crises you can’t avoid
•How to recognize crises and contain them
•Resolving crises in the most effective way
•Learning from past crises
•Frequently asked questions about managing crises
PICK UP ANY major newspaper and turn to the business section. Chances are that you will find one or more stories about companies in trouble. An impending bankruptcy. Loss of key data in a computer breakdown. A product liability lawsuit. The possible perils are limitless. Consider this one:
The auditor looked dour as he walked ...
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