Managing Amidst Rapid Change

CHAPTER

5

DYNAMIC CULTURE AND COMMUNICATION

Culture and Communication Approaches for Dynamic Environments

We already know that culture is an important control mechanism that helps achieve project goals (Simons, 1995b). Belief systems articulate aspirational values that can be used to guide decision making in unexpected situations, and be used to create a management and communication environments that facilitate adaption to change. A culture in support of the learning approach to project management will help the project team explore uncertain environments (Pich, Loch, & De Meyer, 2002). A learning culture includes more informal elements to complement the traditional formal culture of static environments (Shenhar, 2001b; George & Jones, ...