Chapter 2

Understanding Your Outcomes, Outputs and Value Proposition

Outcomes and value propositions define what the organization is planning to deliver and whom it is planning to deliver it to. This means organizations have to take a hard look beyond the boundaries of the organization and make informed choices about the value and outcome it intents to deliver. This involves an external analysis of both the macroenvironment in which the organization operates and the microenvironment in which it competes with other providers of similar services or products. The key outcome from this external analysis is the stakeholder value proposition – basically an answer to the questions who your key stakeholders are and what you are planning to deliver to ...

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