Advance Praise for Managing Brand Transgressions
“Profs. Shailendra Jain and Shalini Jain’s book is timely and very much needed to protect valuable brands from transgression. Their eight principles will indeed help a brand to grow without any hiccups.”
– N.R. Narayana Murthy, Founder and Chairman Emeritus, Infosys
“Managing Brand Transgressions: Eight Principles to Transform Your Brand stands as a revolutionary exploration, transcending the conventional boundaries of brand evolution. It meticulously dissects the essence of trust across four crucial human dimensions: Physical, Emotional, Digital, and Financial. This narrative unfolds with unprecedented power, incorporating point-in-time case studies of iconic brands such as Cadbury, Boeing, ...
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