I Can Build My Own Personal Roadmap on My Own Terms
you would be in a better position to recommend the optimal strat-
egy. For instance, what if your friend wanted to ﬂy only an Amer-
ican airline? What if he was interested only in ﬂying ﬁrst class?
Suppose he was staying closer to Dulles International Airport?
What if he could only make the last ﬂight out in the evening? And
the what-if questions go on, making a very important point here.
Strategy is developed only after speciﬁc objectives and goals have
been deﬁned. Strategy also takes into consideration available re-
sources (i.e., what if your friend had only $500 to spend on his
trip?) and realistic aspirations.
Now, let’s reconsider this recommendation. You try to better
understand his goal and receive this picture of success:
“Well,” your friend responds, “I have always wanted to see Amer-
ica, and I thought a cross-country tour from our nation’s capital to
southern California would be just the ticket. You see, time is really
no object, as I have a month to make the journey. My car is in tip-
top shape, and I am looking forward to seeing some of the great
sights of our country. I would like to stay in some small bed-and-
breakfast inns along the way as well. I also want to combine big-city
tours with visits to a few national parks. This is a trip I have
dreamed of for many years, so I want a clear itinerary yet be nimble
enough to take in special opportunities along the way. As long as I
am back here within 30 days, I am pretty much open to any ideas
you have for me to enjoy this great country. And so, my good
friend, what is your suggested strategy for me to accomplish this?”
Obviously, an airplane trip will not accomplish this goal. You re-
alize that your friend has multiple options for accomplishing his vi-
sion of this “American Dream Vacation Tour.” You now begin to
uncover some potential barriers to this clear goal. First, there are
so many places to visit that it is almost impossible to know which
are the best for your friend.