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Managing Brand YOU: Seven Steps to Creating Your Most Successful Self by Ira Blumenthal, Jerry S. Wilson

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Index
positioning statement (continued)
frame of reference for, 138–140
general form of, 136
job description correlated with,
145–148
Julie as example of, 148–152
point of difference in, 140–141
support for, 141–142
target audience of, 136–138
positive outlook, 206
predictability, 21
priorities, personal, 155–160
core essence in, 155–156
questions for determining, 157
time management in, 156–158
tools for assessing, 158–160
Pritchett, Price, on more of the
same, 5
Procter & Gamble, 12, 14
products, brands vs., 9–10
product tampering incident, 61
proving-ground years, 41
quick-serve restaurant (QSR),
138–139
reacting, to change, 5
rebranding, 35–37
reflection, 121, 122, 128
reinvention, 30
rejection, 39, 40
relationship
formula for brand, 10–11
with target audience, 19
relevant goals, 162
Research In Motion (RIM), 141
retail centers, 201–202
retry, 121, 122, 128
Retton, Mary Lou, on the fire in
our hearts, 148
Ritz-Carlton, 22
roadmaps, 31
Roddick, Dame Anita, 97–98
Roger (example), 26–29
Saab, 22
sacrifice, 119
St. Peter’s Basilica, 42
Sanders, Harlan, 42
satisfaction, 101–103
Schulz, Howard, 95–97
Schweitzer, Albert, on happiness
and success, 117
self-assessment, 24–29, see also
brand assessment
self-awareness, 48–50
self-learning, 35
7 Steps to Creating Your Most
Successful Self, 32
share of mind, 12, 16
short-term goals, 166–167
Singin’ and Swingin’ and Gettin’
Merry Like Christmas (Maya
Angelou), 45
SMART goals, 161–169
Brand-YOU application of,
163–165
long-term, 165–166
short-term, 166–167
Wal-Mart and, 168
A Song Flung Up To Heaven (Maya
Angelou), 45
Southern Christian Leadership
Conference, 45
South Pacific (musical), 165
specific goals, 161
Spirella, on reaching a desti-
nation, 3
Spock, Benjamin, on trusting your-
self, 109
230

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