FROM GROUPTHINK TO GROUP DYNAMIC
As both a proactive and reactive strategy to dealing with distressed or tumultuous circumstances, effective communication works. It is your best option to demonstrate to the world that there is value in what you say, what you produce, and who you are as a company. For many of the people who buy your products, invest in your stock, or roam your halls from Monday through Friday—some staying after-hours to get the job done—what you communicate to them will be the beginning and end of what they know about your mission as a company. That is, until external forces become a factor.
More than anything, beyond the missteps and the groupthink, what the examples discussed in this book need to impress upon ...